Tuesday, May 19, 2009

Sweet sweeden - because it's a place where acne is sweet

The Swedish design label ACNE (‘ambition to create novel expressions’) started as a creative consulting firm, but today is famous for their award-winning denim label (among other things). Co-founder Jonny Johnansson designed 100 pairs of jeans in raw denim with red stitching back in '97 and gave them to friends, family and clients with big hopes in mind. The simple, cool blue jeans soon caught the attention of the fashion press and buyers alike (mission accomplished). The full line was officially launched a year later and quickly became a cult hit in its native Stockholm (see similar on Net-a-Porter). Acne has evolved into a full label famous for its unique brand of laid back luxury. You can purchase the spring line on the link above and check out the fall collection HERE. I'm not one to spend that kind of money on jeans since i usually kick it in tights - it's cold where i live majority of the time and there is nothing i hate more then freezing jeans - they lead to stiff, freezing legs - and i prefer freezing legs (in my tights) over stiff AND freezing legs. I'm drooling over this biker jacket though (My half birthday is on July 22 for those of you that care)



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