While i was in that awkward "do i shop at Gap Kids or The Gap" phase that i'm sure you all went through, i chose to wear the size 14-slim jeans (with waist adjustment elastics) because no matter how awful they were they were better than buying the same jeans as my grandmother. Gap was all over the place - for years when i pictured GAP a imagined a multi-generation focus group eating granola and talking about slacks - effed. But that's what i always saw in the stores - a modern "mom jean", a pattern of the season (so that the whole family could co-ordinate), and lame, overpriced accessories.........
I recently visited Gap and was pleasntly surprised. I bought LOTS - even my deadhead boyfriend (who in the past 3 years i have never seen buy new clothing) bought LOTS...
And so i looked into it - and my thanks go out to Patrick Robinson (@Patrick_at_Gap), the man behind the brand reinvention... the man who may or may not have told the Gap that in order for their clothing to sell they should probably narrow in on a more close knit target demographic than one that includes the ages of me AND my grandma.
Case in point, my congrats go out to The GAP (@GapOffical) for finally hitting the basics bang-on.... and might i add that they've got quite the ad campaign going for their 1969 Premium Jeans (check out the facebook link here). All up in the social media frenzy - so basic, so BRILLIANT - no more commercials because only grandma's watch live TV anyway! AND the best part: the $50-$70 price tag on all the jeans.
CONSIDER THE GAP BRIDGED.
